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Iverson Engineering Wins $10,000 in UW Technology Enterprise Competition

Engineering student Eric Iverson and business student Brian Weiss are the first-place $10,000 winners for best technology based business plan in the 1998 UW-Madison G. Steven Burrill Technology Business Plan Competition. Final judging was held Wednesday at the Business School.

Berbee speaks

James Berbee of Berbee Information Networks talks to Technology Enterprise Competition participants and spectators about how to create an atmosphere of success in a technology-based business. (large image)

Their technology-based business plan is for a company called Iverson Engineering, which will create the "Recycled Plastic Welder." The device enables an operator to feed strips, chunks, pellets, beads or shavings of plastic filler into a caulk gun-like applicator in order to repair or join together plastic. The tool can be used for everything from repairing a cracked automobile bumper cover to using milk jugs to seal windows or repair a toy.

Tong speaks

Electrical Engineer and Entrepreneur Peter Tong critiques the business plans and presentations of Technology Enterprise Competition participants. (large image)

(The device recently also won a fourth-place award in the College of Engineering's undergraduate invention competition, The Schoofs Prize for Creativity.)

The G. Steven Burrill Technology Business Plan Competition is designed to encourage joint engineering, business and science student teams to conduct market research, assess technological feasibility and write a business plan that builds on the strength of UW technology, business expertise and education. In preparation for the competition, engineering and business students at the University of Wisconsin-Madison put in months of teamwork, planning and developing their market research and business plans for technology-based business ventures.

Alca-Lock inventor

Joe Rehbein explains his team's entry in a poster session held in Grainger Hall. Alca-Lock is a bike-lock with a built in alarm. (large image)

The following teams also earned cash prizes:

Second place, $7,000: by IntraLogos, provides advertising media for both local businesses and the average consumer. (Team members Luciano C. Oviedo, engineering; Aimee Bruederle, business; Nikolai Krasnoperov, engineering; and Mark Killinger, biochemistry and engineering.)

Third place, $4,000: Precision Information involves a plan to market personal finance software. (Team members Joe Saari, business; Anand Kamannavar, engineering; Apurv Anand, engineering; Jason Zocks, business; Todd Lundgren, business; and Jeffrey Berry, business.)

Fourth place, $1,000: Castle Security Incorporated has a plan to market multiple-use personal security devices produced using a "virtual" operations structure. (Team members Andrea Besikof, business; Deborah Levin, art; Bryan Wichman, business; and Curt Szymanski, engineering.)

People at awards competition

Participants and spectators await the results of the Technology Enterprise Competition. (large image)

Special Award for High Commercialization Potential, $1,000: Integral Technologies' The Nimbleload, a "six degree of freedom" testing machine. (Team members Neeraj Bharadwaj, business; and Richard Hage, engineering.)

IBM sponsors the contest through a five-year grant program of curriculum development. The grant program is shared between the College of Engineering, the School of Business and the UW Technology Enterprise Cooperative, a joint program of the College of Engineering and School of Business.

Inventive ideas for other businesses competing for prizes included:

    Prototype Alca-Lock

    A prototype of Alca-Lock. (large image)


  • Datagration has a plan to develop database systems that connect employees, vendors, suppliers and customers.


  • CD Vending Machine. A technology to allow customers to select songs and record them to a compact disc.


  • Alca-Lock is a plan surrounding a new type of bicycle lock.


  • Akamai Software is developing a graphical user interface web application to assist students in registering for their classes.


  • BMZ Engineering has a plan to design and produce motorcycle frames.