Communications and Marketing

Photo of Bucky sculpture

The communications and marketing teams in the College of Engineering provide leadership and support to promote the college and enhance its reputation through strategic marketing and communications.

We support the college brand

The UW-Madison College of Engineering is a strong brand and our faculty, staff, students and alumni have an opportunity to maintain and strengthen the way our audiences view us. We have many important external audiences, including prospective students, prospective faculty, peer institutions, alumni, university officials, elected officials, and corporate partners. Every time we communicate on behalf of the college (letters, posters, presentations, conversations, etc.), we are sending messages about the brand. It is important to convey the right look, feel, voice and tone in everything we do.

The key to strong marketing programs is a strong marketing strategy. Being too focused on tactics can lead to inefficient or ineffective messages. We encourage our partners to use the marketing project brief document to prompt the questions that lead to better marketing outcomes and we suggest developing annual marketing plans to be as proactive as possible.

Below you will find tools to help you deliver important messages consistently, with the correct branding (logos, fonts, color schemes) and designs that incorporate marketing best practices.

You also can find more information and resources in UW-Madison’s brand and style guide.

Meet our team

Learn about our marketing team

We build marketing strategies and execute marketing plans in support of the college vision, mission and goals. We enhance the college reputation through an integrated and collaborative approach.

Brett Chenoweth, Director of Marketing
(608) 265-4966, brett.chenoweth@wisc.edu

Sarah Page, Graphic Designer
(608) 263-1015, spage@wisc.edu

Learn about our news and communications team

Engineering External Relations is the news and communications unit for the College of Engineering. Our mission is to share stories of the world-class research, education and outreach emerging from the University of Wisconsin-Madison College of Engineering. We reach alumni, friends, industry leaders, peer institutions and the public, as well as internal audiences, through print and digital communications and by working with external media outlets.

Engineering External Relations Staff

Renee Meiller, Director of Communications
(608) 262-2481, meiller@engr.wisc.edu

Adam Malecek, News Manager
(608) 890-3652, acmalecek@wisc.edu

Sam Million-Weaver, Science Writer
(608) 263-5988, millionweave@wisc.edu

Tom Ziemer, Science Writer
(608) 265-8669, thomas.ziemer@wisc.edu

Sarah Page, Graphic Designer
(608) 263-1015, spage@wisc.edu

How to work with Engineering External Relations

Internal departments
The Engineering External Relations Office produces stories, newsletters (both print and digital) and other materials on behalf of the college and its departments and units.

To submit story ideas or discuss publications or other communications collateral, faculty or staff should contact their department’s assigned writer:

  • Biomedical Engineering, Civil & Environmental Engineering, Industrial & Systems Engineering: Tom Ziemer
  • Chemical & Biological Engineering, Electrical & Computer Engineering, Materials Science & Engineering: Sam Million-Weaver
  • Mechanical Engineering, Engineering Physics: Adam Malecek

News media
To connect with one of the College of Engineering’s experts, contact Renee Meiller at meiller@engr.wisc.edu or (608) 262-2481. For after-hours inquiries, call (608) 347-9885.

Engage with our marketing team

The conversation starts here

For starters, please fill out this form. It will help us wrap our heads around your challenge, and if we can’t help you right away, we’ll schedule a time to meet in person.

  • This field is for validation purposes and should be left unchanged.

Tools you can use

One way you can help support and amplify the UW-Madison College of Engineering brand is to take advantage of templates we’ve created for many purposes—leveraging a variety of applications you probably already use. And if you’re looking for something you don’t see here, please feel free to drop us a note or offer a suggestion: meiller@engr.wisc.edu.

College-branded resources

College of Engineering logo

Four-color horizontal     eps     jpg     png

Four-color centered       eps     jpg     png

 

Fonts and colors

Official College of Engineering fonts include VerlagVitesse, and Lato. For more information about appropriate use, visit University Marketing’s Typography guide.

Color is one of the most effective ways to build awareness to UW-Madison and the College of Engineering. Please be cognizant of the colors used in your communication pieces. Along with Badger/cardinal red and white, you can find a palette of approved secondary and accent colors in University Marketing’s color guide.

 

College of Engineering letterhead: Document template

 

College of Engineering PowerPoint: Presentation template

 

College of Engineering business cards

Order business cards through UW-Madison Digital Publishing and Printing Services. To order, log in or create an account. Once you are logged in, scroll down until you see the “College of Engineering” heading among the choices on the left. Click “UW COE Business Cards” to begin your order.

Resources for departments

Here you will find a number of templates and other resources specific to the Department of Biomedical Engineering. Note: These resources are available to UW-Madison faculty, staff and students via the UW-Madison Box application. To access Box, you must log in with your UW NetID credentials.

 

Biomedical engineering logo

Four-color horizontal     eps     jpg     png

Four-color centered       eps     jpg     png

Additional logo formats and file types

 

About the department: BME Snapshot

 

Biomedical engineering PowerPoint: Presentation template

Here you will find a number of templates and other resources specific to the Department of Chemical and Biological Engineering. Note: These resources are available to UW-Madison faculty, staff and students via the UW-Madison Box application. To access Box, you must log in with your UW NetID credentials.

 

Chemical and biological engineering logo

Four-color horizontal     eps     jpg     png

Four-color centered       eps     jpg     png

Additional logo formats and file types

 

About the department: CBE Snapshot

 

Chemical and biological engineering PowerPoint: Presentation template

Here you will find a number of templates and other resources specific to the Department of Civil and Environmental Engineering. Note: These resources are available to UW-Madison faculty, staff and students via the UW-Madison Box application. To access Box, you must log in with your UW NetID credentials.

 

Civil and environmental engineering logo

Four-color horizontal     eps     jpg     png

Four-color centered       eps     jpg     png

Additional logo formats and file types

 

About the department: CEE Snapshot

 

Civil and environmental engineering PowerPoint: Presentation template

Here you will find a number of templates and other resources specific to the Department of Electrical and Computer Engineering. Note: These resources are available to UW-Madison faculty, staff and students via the UW-Madison Box application. To access Box, you must log in with your UW NetID credentials.

 

Electrical and computer engineering logo

Four-color horizontal     eps     jpg     png

Four-color centered       eps     jpg     png

Additional logo formats and file types

 

About the department: ECE Snapshot

 

Electrical and computer engineering PowerPoint: Presentation template

Here you will find a number of templates and other resources specific to the Department of Engineering Physics. Note: These resources are available to UW-Madison faculty, staff and students via the UW-Madison Box application. To access Box, you must log in with your UW NetID credentials.

 

Engineering physics logo

Four-color horizontal     eps     jpg     png

Four-color centered       eps     jpg     png

Additional logo formats and file types

 

About the department: EP Snapshot

 

Engineering physics PowerPoint: Presentation template

Here you will find a number of templates and other resources specific to the Department of Industrial and Systems Engineering. Note: These resources are available to UW-Madison faculty, staff and students via the UW-Madison Box application. To access Box, you must log in with your UW NetID credentials.

 

Industrial and systems engineering engineering logo

Four-color horizontal     eps     jpg     png

Four-color centered       eps     jpg     png

Additional logo formats and file types

 

About the department: ISyE Snapshot

 

Industrial and systems engineering engineering PowerPoint: Presentation template

Here you will find a number of templates and other resources specific to the Department of Materials Science and Engineering. Note: These resources are available to UW-Madison faculty, staff and students via the UW-Madison Box application. To access Box, you must log in with your UW NetID credentials.

 

Materials science and engineering engineering logo

Four-color horizontal     eps     jpg     png

Four-color centered       eps     jpg     png

Additional logo formats and file types

 

About the department: MS&E Snapshot

 

Materials science and engineering engineering PowerPoint: Presentation template

Here you will find a number of templates and other resources specific to the Department of Mechanical Engineering. Note: These resources are available to UW-Madison faculty, staff and students via the UW-Madison Box application. To access Box, you must log in with your UW NetID credentials.

 

Mechanical engineering logo

Four-color horizontal     eps     jpg     png

Four-color centered       eps     jpg     png

Additional logo formats and file types

 

About the department: ME Snapshot

 

Mechanical engineering PowerPoint: Presentation template