With a passionate commitment and problem-solving mentality, Shen Luo has been a key leader in helping medical device providers develop a highly competitive edge in today’s growing international market.
Luo came to the United States after receiving bachelor’s and master’s degrees in China. He earned his PhD from UW-Madison in electrical and computer engineering in 1994 and soon after, began working as a senior engineer for Burdick. Five years later, he was promoted to director of engineering. The Wisconsin-based company specializes in producing electrocardiograph (ECG) machines, de-fibrillators, and other cardiac devices.
When Luo began working at the company, customer satisfaction was low and products were outdated. However, Luo helped make a change in prioritizing customer satisfaction by developing new technologies and improving product safety and reliability. In response, Burdick’s electrocardiography and stress test system products received the highest customer satisfaction ratings among industry leaders in 2006, according to an MD Buyline Intelligence Report. There are more than 100,000 installed units of Burdick products in the United States today. In Luo’s words: “Challenges are also opportunities.”
One of his greatest achievements at Burdick was developing a technology that could reliably detect the presence of an implantable pacemaker pulse from an ECG recording, a product highly demanded by the market and commercialized in 2006.
During his time at Burdick, he also reached out to UW-Madison, initiating and managing ECG signal processing research projects. Luo left the company in 2011 to join Mindray Medical International of China, one of the top-three international patient monitoring and electrocardiographic product manufacturers, as a deputy general manager. By developing a new family of products and continuing to update and improve the quality of existing products, he and his team have made inroads in the market, selling more than 6,000 products to 110 countries since their release, in addition to the 10,000 updated existing devices the company sells annually.
Luo is a fellow of the American Institute for Medical and Biological Engineering, and is a corporate member of the Association for the Advancement of Medical Instrumentation, among others.
Although he flies to Hong Kong regularly on business, he still calls Madison his home. When not busy with work, he spends time recovering from the “reverse culture shock” of renewing his connection with China after decades in the United States. He and his wife, Yina, have two children, Jia and Brian.