Bruce C. Beihoff
Director, Innovation and Technology
Whirlpool Research and Engineering Center
A dedication to lifelong learning led Bruce C. Beihoff to his current position as a director of innovation and technology at Whirlpool Corporation. Based in Benton Harbor, Michigan, he leads engineering teams in developing new platforms, corporate technology and electronic development.
Beihoff began his career as an apprentice, and later journeyman electrician, before attending UW-Milwaukee including coursework at UW-Madison. His background gave him a unique perspective on the electrical manufacturing industry. After earning his BS in electrical engineering from UW-Milwaukee in 1977, Beihoff worked in research and development for Black and Veach and United Parcel Service. In 1985 he joined Eaton Corporation where he served as principal engineer and manager of the Sensors and Machine Control Laboratory. There he led research programs serving a variety of divisions. In 1991, Eaton honored him with its CoRD Team Award for Electronic Circuit Breaker Programs.
In 1992, Beihoff accepted a position with Rockwell Automation and was named manager of the electromechanical group in 1993. He was instrumental in the development of four major power conversion product lines. He was also responsible for the implementation of the Rockwell Automation Solid State Power Laboratory (RASSPL) and served as lab manager from 1997 until he left in 2002 to join Whirlpool. During his tenure, Beihoff helped build Rockwell Automations’s reputation as a recognized center of excellence in the design of high-performance, low-cost power modules, culminating in the development of the state-of-the-art Automotive Integrated Power Module for the U.S. Department of Energy.
Beihoff has successfully managed more than a dozen technology programs into profitable products in the marketplace. His efforts earned him numerous Rockwell Automation Innovation Awards as well as Rockwell Automation’s Engineer of the Year award in 1999. He holds 29 patents with nine pending, has served as an officer of a small engineering consulting firm, managed the design-installation-maintenance of three major engineering-computational networks, and has invented and applied two innovation-creativity methodologies.
Beihoff is a strong and vocal advocate for university-industry cooperation and has provided for many graduate student research opportunities.