2002 Distinguished Service Award: Keith Nosbusch

// Electrical & Computer Engineering

Tags: alumni, ECE E-Day, Engineers' Day, Keith Nosbusch

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Keith D. NosbuschKeith D. Nosbusch
Rockwell Automation Control Systems

At UW-Madison, Keith D. Nosbusch was a leader on the football field and in the classroom, making the academic all Big Ten lineup in 1971 and serving as team captain in 1972. When he left the university in 1974 with a bachelor’s degree in electrical and computer engineering, Nosbusch took his leadership qualities to Milwaukee electronics company Allen-Bradley (now a division of Rockwell International Corporation).

Beginning as an applications engineer, Nosbusch worked his way up the corporate ladder, and in 1988, became vice president of the presence sensing business. During his tenure in that position, the unit grew more than 10 percent per year. Later, as vice president of the control logic business, Nosbusch focused on global growth and positioning it to compete more effectively in open architectures. In 1996, he was named senior vice president of the control and information group, a position in which he launched ControlLogix, Rockwell’s premier integrated control and information platform. He also helped form the company’s process business and services business. Four years ago, Nosbusch took over as president of control systems, the largest business in Rockwell International’s portfolio. Additionally, he is a corporate officer and senior vice president of Rockwell Automation. With his help, Rockwell’s Milwaukee location attained ISO 14001 certification — one of the state’s largest companies to earn this environmental compliance certification.

A Milwaukee native, Nosbusch earned a master’s of business administration from the University of Wisconsin-Milwaukee in 1976. He is a board member of several organizations, including the Boys & Girls Club of Milwaukee, the Metropolitan Milwaukee Association of Commerce, the National Electrical Manufacturers Association, and the Manufacturers Alliance/MAPI.

Nosbusch and his wife, Jane, have three children: Carolyn, 18; David, 16; and Laurie, 12. Nosbusch enjoys travel, golf, reading and youth sports.