Navigation Content
University of Wisconsin Madison College of Engineering
You are here:
  1. Home > 
  2. News > 
  3. News archive > 
  4. 2013 > 

Lee receives driver behavior modeling contract from Toyota

Emerson Electric Quality and Productivity Professor of Industrial and Systems Engineering John D. Lee has received a three-year grant from Toyota to model driver behavior in an effort to help shape future designs of computer-controlled vehicles. 

The project, “Development of driver model for driver response and crash avoidance behavior in advanced driver assistance systems (ADAS)," focuses on studying driver responses in imminent crash situations for rear-end, lane-departure and pedestrian crashes. Lee believes that better understanding driver behavior in such circumstances will lead to systems that support drivers more effectively and prevent many common crashes. The collaboration includes data from the National Advanced Driving Simulator at the University of Iowa.

The project is funded by the Toyota Collaborative Safety Research Center, which supports research focused on developing advanced crash modeling technologies and better protecting vulnerable populations.

Mark Riechers
6/2/2013