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2007–2008 highlights

Student innovation

Accessible Incontinence Device

Designed by (from left Jon Sass, Ben Schoepke, Dave Schurter, Marty Grasse and Arin Ellingson, a catheterized system to sense bladder pressure and control urine flow to prevent incontinence won the 10,000 top prize in the Schoofs Prize for Creativity during the 2008 Innovation Days competition. Kyle Hanson won first place and $2,500 in the Tong Prototype Prize for his invention, the Portable Refrigerated Beverage Dispenser, a lightweight, self-contained unit for transporting, cooling and dispensing a keg.

Portable Refrigerated Beverage Dispenser
Open to all UW-Madison undergraduates, the contests award prizes to participants whose ideas are most creative, novel, innovative and likely to succeed in the marketplace.

A company formed by mechanical engineering students Chris Meyer and Gene Shiau, PerBlu earned second place and $7,000 in the 2008 G. Steven Burrill Technology Business Plan Competition. The students’ product, Parallel Kingdom, is a massive multiplayer online role-playing game for Global Positioning System-enabled mobile phones. The company has the competitive advantage of being first to market with a mobile multiplayer role-playing game that uses a GPS to allow the player to physically interact with the surrounding virtual world. The game first will be available on the Google Android mobile phone, but any type of phone with GPS is a potential platform. The students hope to raise venture capital to further develop the game and capture market share.

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