| College of Engineering Standard Logos |
The College of Engineering logo is available in a variety of styles and formats to suit most projects.
The UW-Madison College of Engineering logo is the property of the college and is for the non-profit use of its faculty, staff and students.
The college does not allow logo alterations such as distorting the logo or adding items to the logo.
The logo may not be used in connection with any products, promotion, or advertising without the prior written approval of the College of Engineering.
If you are not a faculty, staff member or student of the college, and you would like to request rights to the logo for one-time, non-profit use, please contact:
James Beal
Director, Engineering External Relations
UW-Madison College of Engineering
jbeal@engr.wisc.edu
Phone 608/263-0611
Fax 608/263-9259
Any for-profit use must also be requested through the director. For-profit use is strictly limited, and available only through a written request, and approval by Dean Paul Peercy. Unauthorized for-profit use of this logo in any manner will be referred to university legal counsel.
The smallest size for logo display is 155 by 40 pixels.
Use the PNG, GIF, and JPG files for web pages. Those formats contain fixed pixels that can be reduced, but not enlarged. The EPS format uses drawn lines and curves instead of fixed pixels and may be resized.
To save a file to your desktop, right-click the link for the file you want. Select Save Target As or Save Link As from the desktop menu.
Use the files on this page to insert logos into your own documents. For instance, in Microsoft Office applications, use Insert > Picture > From File, select a JPG or EPS logo file and click Insert.
Questions? Check the list of file types most suitable for your application, or contact us for help.
| SAMPLE | DESCRIPTION | Web | |||||||
|---|---|---|---|---|---|---|---|---|---|
| PNG, transparent background | PNG, white background | GIF, transparent background | GIF, white background | JPG | EPS, RGB | JPG | EPS, CMYK | ||
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Color logo on a transparent background | PNG | — | GIF | — | — | EPS, RGB | — | EPS, CMYK |
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Color logo on a white background | — | PNG | — | GIF | JPG, RGB, low res | EPS, RGB | JPG, CMYK, high res | EPS, CMYK |
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Grayscale logo on a transparent background | PNG | — | GIF | — | — | EPS, grayscale | — | EPS, grayscale |
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Grayscale logo on a white background | — | PNG | — | GIF | JPG, grayscale, low-res | EPS, grayscale | JPG, grayscale, high-res | EPS, grayscale |
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Color logo, reversed, on a transparent background | PNG | — | GIF | — | — | EPS, RGB | — | EPS, CMYK |
FILE RESOLUTION: Graphics on the web and in print reproduce best when they are prepared at exactly the size they will appear. Graphics for reproduction on the web use at most 72 dots per inch resolution. Graphics for reproduction on printing presses use at least 300 dots per inch resolution. Resolution and dimensions are interdependent. If the number of pixels in an image stays the same, resolution increases when the image shrinks and decreases when the image stretches.
COLOR SPACE:
Graphics for the web use RGB to match the red, green, and blue pixels that display on computer screens.
Graphics for print use CMYK to match the cyan, magenta, yellow, and black inks on a printing press or desktop computer.
Grayscale images use levels of gray instead of RGB colors. Grayscale files with 256 levels of gray are the same size as RGB files with 256 levels of RGB colors.
Pantone match: 200 red
Use image editing software to alter image size, resolution, and color space.
PNG — PORTABLE NETWORK GRAPHICS
Use PNG to insert a College of Engineering logo into webpages that accommodate the latest browsers.
PNG backgrounds can be opaque or transparent.
PNG is best for web display, not for reproduction on printing presses.
File format: bitmapped pixels.
Resolution: 72 dpi
GIF — GRAPHICAL INTERCHANGE FORMAT
Use GIF to insert the College of Engineering logo into webpages that accommodate many browser versions.
GIF backgrounds can be opaque or transparent.
GIF files can be used in animations.
GIF is best for web display, not for reproduction on printing presses.
File format: bitmapped pixels.
Resolution: 72 dpi
JPG — JOINT PHOTOGRAPHIC EXPERTS GROUP, WEB
Use JPG to insert the College of Engineering logo into webpages that accommodate many browser versions.
JPG files cannot use transparent backgrounds.
JPG files are suitable for web display or reproduction on printing presses;
this one is used for web display.
File format: bitmapped pixels
Resolution: 72 dpi
Color space: RGB
JPG — JOINT PHOTOGRAPHIC EXPERTS GROUP, PRINT
JPG files are suitable for web display or reproduction on printing presses;
this one is used only for reproduction on printing presses.
File format: bitmapped pixels
Resolution: 300 dpi
Color space: CMYK
EPS — ENCAPSULATED POSTSCRIPT
Use EPS to insert the College of Engineering logo into Adobe InDesign files and Microsoft Office documents such as PowerPoint® and Word.
The logo might look distorted on a computer screen, but prints well on desktop printers and printing presses.
File format: vector graphics, continuous lines instead of pixels
Resolution: Adjustable to any resolution
Color space: RGB or grayscale for web, or CMYK or grayscale for print
ORDERING STATIONERY
See the Engineering External Relations media page for information about commercially printed business cards, letterhead, notepads, mailing labels, #10 business envelopes, and 9 x 12 envelopes.
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