University of Wisconsin Madison College of Engineering


Graphic identity

Engineering External Relations can work with you on web, multimedia and print projects that incorporate logos for the College of Engineering.


A unified image


A brand expresses an organization's core values. The College of Engineering identity system supports the University of Wisconsin-Madison brand and presents a unified image to the public through consistent display of logos, typefaces, and colors.




The UW-Madison College of Engineering owns the logo and manages its non-profit use by faculty, staff and students.

The college does not allow alterations such as distorting the logo or adding items to the logo.

If you are not a faculty, staff or student member of the college community and you would like to request rights to the logo for one-time, non-profit use, please contact:

Renee Meiller
Editorial Director
Engineering External Relations
UW-Madison College of Engineering

Phone: 608/262-2481
Fax 608/263-9259

The logo may not be used in connection with any products, promotion or advertising without the prior written approval of the College of Engineering.

Any for-profit use must be requested through the director. For-profit use is strictly limited and is available only through a written request and approval by Dean Ian Robertson. Unauthorized for-profit use of the logo in any manner will be referred to university legal counsel.

Example College of Engineering logos

Contact Phil Biebl in Engineering External Relations about other formats and backgrounds.



Download choices:

For print: Centered, EPS, 4-color

For print: Left, EPS, 4-color

For web: Centered, GIF, transparent

For web: Left, GIF, transparent

Departmental logos: Centered (PDF)

Departmental logos: Left (PDF)

Please contact Phil Biebl,, to get correct files for web, multimedia, and print.

Ask about PNG, GIF, and JPG files for web pages. Those formats contain fixed pixels that can be reduced, but not enlarged. PNG and GIF files can use transparent backgrounds. We can provide high-resolution logos to use in building images for web or print with correct colors.


Engineering External Relations has created a series of postcard templates to announce new faculty hires, faculty who have been elected a fellow of a society, faculty who have received a named professorship, and faculty who have received another major award or honor. Additionally, EER has created a simple event program template. These templates are available to college faculty and staff as InDesign files and are for non-profit use only. Use the links below to download the templates and associated instructions (a UW-Madison NetID and password are required to access the files). 

Download the postcard design and mailing instructions

Download the postcard InDesign files

Download the event program InDesign files