Engineering External Relations can work with you on web, multimedia and print projects that incorporate logos for the College of Engineering.

 

Guidelines

 

The UW-Madison College of Engineering owns the logo and manages its non-profit use by faculty, staff and students.

The college does not allow alterations such as distorting the logo or adding items to the logo.

If you are not a faculty, staff or student member of the college community and you would like to request rights to the logo for one-time, non-profit use, please contact:

Director of Web Communications, Engineering External Relations
UW-Madison College of Engineering
jbeal@engr.wisc.edu
Phone: 608/263-0611
Fax 608/263-9259

The logo may not be used in connection with any products, promotion or advertising without the prior written approval of the College of Engineering.

Any for-profit use must be requested through the director. For-profit use is strictly limited and is available only through a written request and approval by Dean Paul Peercy. Unauthorized for-profit use of the logo in any manner will be referred to university legal counsel.

Logo files

Download choices:

For print: Centered, EPS, 4-color

For print: Left, EPS, 4-color

For web: Centered, GIF, transparent

For web: Left, GIF, transparent

Departmental logos: Centered (PDF)

Departmental logos: Left (PDF)

Please contact Phil Biebl, biebl@engr.wisc.edu, to get correct files for web, multimedia, and print.

Ask about PNG, GIF, and JPG files for web pages. Those formats contain fixed pixels that can be reduced, but not enlarged. PNG and GIF files can use transparent backgrounds. We can provide high-resolution logos to use in building images for web or print with correct colors.

Ordering stationery

Visit the Digital Publishing and Printing Services page for information about commercially printed business cards, letterhead, notepads, mailing labels, #10 business envelopes, and 9 x 12 envelopes.

A unified image

A brand expresses an organization's core values. The College of Engineering identity system supports the University of Wisconsin-Madison brand and presents a unified image to the public. Through logos, typefaces, and colors, the identity system achieves these goals for the College of Engineering:

• Setting the stage for clear communication and a unified voice.

• Enabling instant recognition, a way to immediately differentiate the College of Engineering at UW-Madison from an engineering enterprise at any other college or university.

• Strenthening the college’s reputation and demonstrating a common mission, a message of “we’re all in this together.”

• Linking a close, positive association with UW-Madison and leveraging the recognition and feelings of goodwill for the university as a whole among the college’s key constituencies.

• Avoiding duplication of effort by allowing the college to perform efficiently and economically during a time when these traits are essential.

• Protecting the college’s brand equity and safeguarding the concrete value of its work.