Navigation Content
University of Wisconsin Madison College of Engineering
You are here:
  1. Home > 
  2. News > 
  3. News archive > 
  4. 2014 > 
  5. UW-Madison engineers win in Governor's Business Plan Contest

UW-Madison engineers win in Governor's Business Plan Contest

UW-Madison College of Engineering faculty, students, and alumni featured prominently among the winners of the 2014 Governor's Business Plan Contest. This year's grand prize went to Elucent Medical, whose founders include Electrical and Computer Engineering Professor Daniel Van der Weide and Biomedical Engineering Associate Professor Christopher Brace. The Madison-based firm has created a new wireless system that helps surgeons during breast-cancer surgery. It challenges the currently used method of inserting a fine wire, called a hook wire, to mark the site of a tumor.

Mechanical engineering alum Heather Johnston, who founded the Milwaukee-based apartment-search service Find My Spot, won in the competition's business services category. Johnson was recently featured in a Milwaukee Journal Sentinel story about the advantages and challenges of launching a start-up company in Wisconsin.

Spectrom, a colorization technology for 3D printing developed by chemical and biological engineering students Cedric Kovacs-Johnson and Charles Haider, took second place in the competition's advanced manufacturing category. Spectrom has already racked up several entrepreneurship prizes this year, including the UW-Madison Schoofs Prize for Creativity and Tong Prototype Prize and the Wisconsin School of Business G. Steven Burrill Business Plan Competition.

Organized by the Wisconsin Technology Council, the Governor's Business Plan Contest aims to promote entrepreneurship in Wisconsin. Contest winners cumulatively received more than $100,000 in cash and in-kind prizes.

Scott Gordon
6/6/2014