University of Wisconsin Madison College of Engineering

Center for Quick Response Manufacturing

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Ananth Krishnamurthy (Director)

3160 Engineering Centers Building

1550 Engineering Drive

Madison, WI 53706

Tel: 608/262-4709

Fax: 608/265-4017



QUICK RESPONSE MANUFACTURING (QRM) is a company-wide strategy to cut lead times in all phases of manufacturing and office operations. It can bring your products to market more quickly and secures your business prospects by helping you compete in a rapidly changing manufacturing arena.


QRM will not only make your firm more attractive to potential customers, it will also increase profitability by reducing non- value-added time, cutting inventory, and increasing return on investment.