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ISyE NEWS : The Industrial & Systems Engineering Department Newsletter

FALL / WINTER 2010-11

Featured articles

New simulator puts
UW-Madison on the map for driving research

Google executive addresses Wisconsin industry at E-business conference

Chancellor Martin visits ISyE department

Major grant aims at breaking the habit of implicit bias

Leading the effort to change personal health records

2010-11 ISyE Scholarhips

Students revive Human Factors & Ergonomics Society chapter

Alumnus receives National Institutes of Health award of merit

with Thomas Yen

Regular Features

Message from the Chair

Department News

Focus on New Faculty:
Jingshan Li



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Google executive addresses Wisconsin industry at E-business conference

Professor John Lee (left) and Associate Professor David Noyce (center)  pictured here with postdocs and students.
Marissa Mayer

Decorative initial cap Arecord number of attendees turned out for the 12th annual Business Best Practices and Emerging Technologies Conference, hosted Sept. 30 at the Monona Terrace Convention Center by the UW-Madison E-Business Consortium (UWEBC). Members of the media joined consortium members to hear a talk by a Google executive who is the youngest woman ever included on the Fortune Most Powerful Women list.

Marissa Mayer, vice president of search product and user experience at Google, discussed creating an organi-zational culture of innovation and how such a culture developed at Google. In addition to giving the conference keynote address, Mayer, who grew up in Wausau, Wisconsin, and was the first female engineer to join Google, received the 2010 Distinguished Fellow Award from the UW-Madison E-Business Institute, the research-oriented counterpart to the industry-focused consortium. The award is presented annually in honor of achievements and advancements in information technology and e-business.

“You can take the girl out of Wisconsin, but you can’t take Wisconsin out of the girl,” says Mayer. “I’m honored to be recognized with a distinguished fellow award by the University of Wisconsin. Having grown up in Wausau, earning this distinction in my beloved home state is very special to me. I’m excited to support the UWEBC and their business community.”

Wisconsin-based executives and managers made up the majority of the more than 500 people registered for the conference. The annual conference is a unique opportunity for business community members to meet and discuss innovative practices and emerging technological trends in marketing and customer experience, information technology, and supply chain management.

Colony Brands (the parent brand of The Swiss Colony) social media analyst Marivic Valencia, who attended the conference for the first time this year, says she found the speakers and presentations valuable. “Different departments see and hear the same message. For example, since the Internet manager and I both attended the ‘contextual behavior’ presentation, we could theoretically apply that in a way that integrates Internet and social media,” Valencia says. “For me, it was also nice to network with other people and companies I know.”

Founded in 1998, the UWEBC is very active with more than 50 meeting opportunities each year for its 65 member organizations, which include a wide range of leading Wisconsin companies. The consortium has a unique member-to-member advising service and facilitates collaboration with UW-Madison faculty and students. “The UWEBC is a unique university-industry partnership that truly embodies the Wisconsin Idea,” says Professor Raj Veeramani, executive director of the consortium. “Since its inception, the consortium has served as a trusted collaborative learning community for companies to learn and share business best practices and innovative applications of emerging information technologies. Our annual conference, which features an exemplary group of thought leaders and experts, is just one of many ways in which the consortium helps Wisconsin businesses stay on the leading edge.”


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