Timetable Information
Catalog Description
671 E-Business: Technologies, Strategies and Applications. (Crosslisted with OIM) 3 cr. Overview of core concepts of e-commerce and e-business technologies, strategies and applications. Covers business-to-consumer, business-to-business and intra-business models by using real-world examples and cases from various industries. Significant portion of coursework involves interdisciplinary group project with industry. P: Sr or Grad st.
Course Prerequisite(s)
- See catalog description above.
Prerequisite knowledge and/or skills
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Senior or Graduate Standing
Textbook(s) and/or other required material
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No required textbook. Lecture presentations/notes and other course materials made available through course Website.
Course objectives
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Understand key enabling technologies, emerging business models and nontraditional organizational strategies for e-commerce and e-business
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Understand and apply knowledge of Business-to-Consumer, Business-to-Business and Intra-Business interactions in a variety of industries (including manufacturing, retailing and service industries) that illustrate how e-commerce and e-business technologies and practices can lead to significant enhancement in organizational competitiveness and effectiveness
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Analyze an organization’s current business model and organizational processes from both strategic and operational perspectives
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Design and justify a reengineered e-commerce/e-business model and its underlying technological system infrastructure
Topics covered
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Overview of e-commerce and e-business evolution
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Web technology basics
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Developing e-commerce and e-business strategy
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E-Commerce and E-Business Strategy: Overview of business models
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Business-to-Consumer e-commerce: Technologies, strategies, applications, cases
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Business-to-Business e-commerce: Technologies, strategies, applications, cases
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Internet marketing
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Customerrelationship management
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eSecurity
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Privacy and legal issues
Class/laboratory schedule
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One session per week, 150 minutes
Contribution of course to meeting the professional component
This course contributes primarily to the students' knowledge of engineering topics, and does provide design experience.The following statement indicates which of the following considerations are included in this course: economic, environmental, ethical, political, societal, health and safety, manufacturability, sustainability.
The course provides students a industry-based team project experience that addresses economic, ethical, political, and societal considerations
Relationship of course to undergraduate degree program objectives and outcomes
This course primarily serves students in the department. The information below describes how the course contributes to the undergraduate program objectives.
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This course provides a capstone senior design project experience in solving real-world industry projects requiring technical, analytical, organizational, communication and social skills.
Assessment of student progress toward course objectives
Individual learning is assessed through 2 assignments and in-class quizzes. Progress towards the team project objectives is measured through assessment of the goals document, weekly updates, project presentations (interim and final), and the final project report.
Person(s) who prepared this description
