- WWW Resources
- Catalog Description
- 671 E-Business: Technologies, Strategies and Applications. (Crosslisted with OIM) 3 cr. Overview of core concepts of e-commerce and e-business technologies, strategies and applications. Covers business-to-consumer, business-to-business and intra-business models by using real-world examples and cases from various industries. Significant portion of coursework involves interdisciplinary group project with industry. P: Sr or Grad st.
- Course Prerequisite(s)
- See catalog description above.
- Prerequisite knowledge and/or skills
-
Senior or Graduate Standing
- Textbook(s) and/or other required material
-
No required textbook. Lecture presentations/notes and other course materials made available through course Website.
- Course objectives
-
Understand key enabling technologies, emerging business models and nontraditional organizational strategies for e-commerce and e-business
-
Understand and apply knowledge of Business-to-Consumer, Business-to-Business and Intra-Business interactions in a variety of industries (including manufacturing, retailing and service industries) that illustrate how e-commerce and e-business technologies and practices can lead to significant enhancement in organizational competitiveness and effectiveness
-
Analyze an organization’s current business model and organizational processes from both strategic and operational perspectives
-
Design and justify a reengineered e-commerce/e-business model and its underlying technological system infrastructure
- Topics covered
-
Overview of e-commerce and e-business evolution
-
Web technology basics
-
Developing e-commerce and e-business strategy
-
E-Commerce and E-Business Strategy: Overview of business models
-
Business-to-Consumer e-commerce: Technologies, strategies, applications, cases
-
Business-to-Business e-commerce: Technologies, strategies, applications, cases
-
Internet marketing
-
Customerrelationship management
-
eSecurity
-
Privacy and legal issues
- Class/laboratory schedule
-
One session per week, 150 minutes
- Contribution of course to meeting the professional component
- This course contributes primarily to the students' knowledge of engineering topics, and does provide design experience.
The following statement indicates which of the following considerations are included in this course: economic, environmental, ethical, political, societal, health and safety, manufacturability, sustainability.
-
-
The course provides students a industry-based team project experience that addresses economic, ethical, political, and societal considerations
- Relationship of course to undergraduate degree program objectives and outcomes
- This course primarily serves students in the department. The information below describes how the course contributes to the undergraduate program objectives.
-
-
This course provides a capstone senior design project experience in solving real-world industry projects requiring technical, analytical, organizational, communication and social skills.
- Assessment of student progress toward course objectives
-
Individual learning is assessed through 2 assignments and in-class quizzes. Progress towards the team project objectives is measured through assessment of the goals document, weekly updates, project presentations (interim and final), and the final project report.
- Person(s) who prepared this description
