Guo, Jessica Y.

Guo, J.Y., Zheng, J., White, K., and Gond, Q., Benefit and Cost Analysis of Intercity Bus Service, upcoming in Journal of Transportation Research Record, 2009.
Guo, J.Y. and Gandavarapu, S., Seeking and Valuing Win-Win Built Environment Investments for Healthy and Sustainable Travel, TRB 88th Annual Meeting CD-ROM, Washington, D.C., January 2009.
Zheng, J., Scott, M., Guo, J.Y., Rodriguez, M.A., Sierzchula, W., Platz, D., and Adams, T., Carsharing in a University Community: Assessing Potential Demand and Distinct Market Characteristics, TRB 88th Annual Meeting CD-ROM, Washington, D.C., January 2009.
Srivastava, P., Wang, B., Adams, T., and Guo, J., A Web-Based GIS Tool to Collect and Disseminate Truck Parking Information, , TRB 88th Annual Meeting CD-ROM, Washington, D.C., January 2009.
Zheng, J. and Guo, J.Y., A Destination Choice Model Incorporating Choice Set Formation, TRB 87th Annual Meeting CD-ROM, Washington, D.C., January 2008.
Guo, J.Y., Hidayat, D.G., and Cipra,D., Estimating the Emerging Development Pressure for Corridor Prioritization, TRB 87th Annual Meeting CD-ROM, Washington, D.C., January 2008.
Eluru, N., Pinjari, A.R., Guo, J.Y., Sener, I.N., Srinivasan, S., Copperman, R.B. and Bhat, C.R., Population Updating System Structures and Models Embedded Within the Comprehensive Econometric Microsimulator for Urban Systems (CEMUS), Journal of Transportation Research Record, 2076, 171-182, 2008.
Pinjari, A.R., N. Eluru, S. Srinivasan, J.Y. Guo, R.B. Copperman, I.N. Sener, and C.R. Bhat. CEMDAP: Modeling and Microsimulation Frameworks, Software Development, and Verification, TRB 87th Annual Meeting CD-ROM, Washington, D.C., January 2008.
Guo, J.Y., Bhat, C.R., and Copperman, R.B., Effect of the Built Environment on Motorized and Non-Motorized Trip Making: Substitutive, Complementary, or Synergistic?, Journal of Transportation Research Record, 2014, 92-101, 2007
Guo, J.Y., and Bhat, C.R., Population Synthesis for Microsimulating Travel Behavior, Journal of Transportation Research Record, 2010, 1-11, 2007.
Bhat, C.R. and Guo, J.Y., A Comprehensive Analysis of Built Environment Characteristics on Household Residential Choice and Auto Ownership Levels, Transportation Research Part B, 41(5), 506-526, 2007.
Guo, J.Y., and Bhat, C.R., Operationalizing the Concept of Neighborhood: Application to Residential Location Choice Analysis, Journal of Transport Geography, 15(1), 33-45, 2007.
Guo, J.Y., and Bhat, C.R., Modifiable Areal Units: A Problem or a Matter of Perception in the Context of Residential Location Choice Modeling?, Transportation Research Record, 1898, pp. 138-147, 2004.
Bhat, C.R., Guo, J.Y., Srinivasan, S., and Sivakumar, A., A Comprehensive Econometric Micro-simulator for Daily Activity-travel Patterns, Transportation Research Record, 1894, pp. 57-66, 2004
Bhat, C.R., and Guo, J.Y., A Mixed Spatially Correlated Logit Model: Formulation and Application to Residential Choice Modeling, Transportation Research Part B: Methodological, 38(2), pp. 147-168, 2004.
Liu, Z.-Q. and Guo, J.Y, A Model-based Approach to Hair Region Segmentation, International Journal of Image and Graphics, 3(3), pp. 481-502, 2003.
Guo, J.Y., Trinidad, G. and Smith, N., MOZART: A Multi-Objective Zoning and AggRegation Tool, TRB 80th Annual Meeting CD ROM, Washington, D.C., January 2001.
Marquez, L., Smith, N., Trinidad, G. and Guo, J., Activity Patterns and Pollution Exposure: A Case Study of Melbourne, European Journal of Transport and Infrastructure Research, 1(4), pp. 371-390, 2001.
Guo, J.Y., Stochastic Vehicle Routing using Genetic Algorithms, Proceedings of the 21st Conference of Australian Institutes of Transport Research (CAITR), Brisbane, December 1999.
Guo, J.Y., The Multi-Criteria Zoning Problem, Transport Engineering in Australia, 4(1), pp. 26-31, 1998.
Guo, J.Y., A Graph Partitioning Approach Towards The Automatic Generation Of Transport Analysis Zones, Proceedings of the 22nd Australian Transport Research Forum (ATRF), Sydney, October 1998.
Guo, J.Y. and Trinidad, G., A GIS Based Automatic Zone Design Tool, Proceedings of the Australian Urban and Regional Information systems Association (AURISA) �98 Conference, Perth, November 1998.
Guo, J.Y., Designing Your Own Transport Analysis Zones With A GIS-Based Tool, Proceedings of the 20th Conference of Australian Institutes of Transport Research (CAITR), Sydney, December 1998.
Guo, J.Y., The Multi-Criteria Zoning Problem, Proceedings of the 19th Conference of Australian Institutes of Transport Research (CAITR), Monash University, Melbourne, November 1997.

Selected Awards, Honors and Societies

Recipient, Technology-Enhanced Collaborative Group Work Award, Engage Program, University of Wisconsin � Madison, 2009
Recipient, Pyke Johnson Award for outstanding paper published in the field of transportation systems planning and administration, Transportation Research Board, 2008
Recipient, Simulations and Games Award for planning and developing instructional tools using simulation and games, Engage Program, University of Wisconsin � Madison, 2007 � 2008
Fellowship, Excellence in Civil Engineering Education (ExCEEd) Teaching Workshop, American Society of Civil Engineers, 2006
Recipient, Charley V. Wootan Award for Outstanding PhD Dissertation in Policy and Planning, Council of University Transportation Centers, 2004
Recipient, Wanda J. Schafer Graduate Scholarship, Women's Transportation Seminar — Dallas Fort-Worth Chapter, 2004
Recipient, University Research Prize for Outstanding Thesis, Royal Melbourne Institute of Technology, 2000

Current Projects

Consumer Adoption and Grid Impact Models for Plug-in Hybrid Electric Vehicles in Wisconsin
Understanding and Modeling Freight Stakeholder Behavior
Assessment of Multimodal Freight Bottlenecks and Alleviation Strategies for the Upper Midwest Region
Planning for Freight Transportation: Current Status and Best Practices
Data Integration and Partnership for Statewide Transportation Planning

Copyright 2009 The Board of Regents of the University of Wisconsin System
Date last modified: 09-Feb-2009
Content by: jyguo@wisc.edu
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